Artemis Fund ManagersThis episode of Reality Check is sponsored by Artemis Fund Managers. When it comes to investing in financial markets, you've got a choice. You could follow the crowd and buy an index tracker fund, which simply follows an index like the FTSE 100, for instance. That means you get all the companies in it, the strong performers and the weaker ones, too. This is called passive investing. Or you could invest with an active manager like Artemis. Active managers use their skills and experience to actively identify the companies that they think are going to perform best and avoid the ones that they think will underperform. Or to use Artemis's phraseology, actively hunt down healthy profits. Artemis, the profit hunter. Be a hunter, not a tracker. As with all investments, your capital is at risk.
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