IncardSo, quick one before we get into it. If you're growing a brand, you're probably trying to optimize everything, right? You test hooks, you're watching your performance metrics, you're trying to shave a few quid off your cost of goods. You're even hunting for a better rate on shipping. You're squeezing everything you can to improve your margins. But what if you could do the same on the money that's leaving your account every single month for the expenses that you're making? This episode's sponsor is Incard, a financial platform that's built for digital businesses. And essentially, it helps you get more out of what you're spending. Right now, they're giving you 2% cash back on your first year of ads, SaaS, travel, and even everyday business spend, all uncapped. So, the money that you're already spending, it starts to pull its weight like everything else that you obsess over within your business. You also get multi-currency accounts, corporate cards, and Shopify, Meta, and Xero connected all in one place, which for me is massive because having to go to all of these different places is a bit of a nightmare. Brands like Soul, Alo Paris, Aziyo Beauty, and Quay, they're already using Incard to save on their everyday expenses. Sign up for free, use the code SWU2K26 to unlock 2% cash back for a full year. Links in the description, back to the episode.
Northbeam podcast ad on Scalability School
Marketing attribution and incrementality testing software for advertisers. This 1:10 mid-roll ad ran on Scalability School, aired Sep 24, 2026.
TL;DR
- Ad length: 1:10
- Ad placement: Mid-roll (middle of the episode)
- Audience type: Marketing & Sales
- Episode name: DTC Offer Strategy: Raising Your Price Without Losing Conversions | Brian Ng
- Aired: Sep 24, 2026
At-a-glance
northbeam.io ↗Brand
Northbeam
Podcast
Brand type
Marketing & Advertising
Audience type
Ad copy
All right, friends. Quick break. This episode is brought to you by Northbeam, the marketing attribution platform that we love over here at Scalability School. If you're a marketer, I mean, you probably agree, right? Incrementality testing is broken. They these tests require tons of labor, spreadsheets, statistical reference and the designing of a test is slow and error-prone. How are you supposed to know what to test in the first place? Right? There's a million factors that can make incrementality testing difficult. But the good news is Northbeam has completely change the game and they fix this.
Only Northbeam incrementality automates your incrementality test design and monitoring while protecting you from the major mistakes that plague incrementality testing. Northbeam builds tests using your own MTA data, launches them directly in ad platforms, and automatically monitors them throughout. If something threatens validity, you're alerted before it ruins the result. With Northbeam, you can launch tests in platform with a single click, saving you tons of time and reducing any chance for errors. And when the test concludes, your results flow straight into your MTA, meaning you can easily see results alongside the rest of your data. Incrementality was broken. Northbeam fixed it.
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 D2C Diaries | ||
PodcastBranding.coCup of coffee. And that cup of coffee is brought to you by our good friend Mark over at PodcastBranding.co. Cuz uh you know, they're going to see you before they hear you or watch you and you want to make a great first impression. I am a repeat customer of Mark because well he's awesome. Really I just love the fact that I can I even there are times when I've given him bad information. I'm like well it's kind of like this I think maybe. Huh? And he'll come back with something amazing. And I love the fact that he usually gives me a couple different options and then I will pick one. And then I think my last one I was like I like this but can I have this color be purple or something like that? He changed it in a jiffy. I tell you a jiffy and the next thing I know I had great looking artwork. So the beautiful thing about Mark is not only has he been doing graphic arts for decades, he's also a podcaster which makes it super easy to just just blow everybody else out of the water. So when you're ready to look your best, go over to PodcastBranding.co and tell them Dave and Jim sent you. |  Ask the Podcast Coach | |
Triple WhaleIf you're using AI to plan your ad spend, Triple Whale's Moby can make the budget changes for you in your connected ad accounts with your approval. Brands like Kitsch use Triple Whale. Book a demo at triplewhale.com/limitedsupply. That's t r i p l e w h a l e.com/limitedsupply. |  Limited Supply | |
Ask-YMichael, what's the most annoying thing about working with AI? Besides it confidently explaining my own business back to me incorrectly? Well, that was fair, but I was thinking memory. Oh, yeah. Every new chat is like meeting a very smart co-worker who got hit on the head over the weekend. That's what Prism from Ask-Y is trying to fix. Its memory portal lets you actually manage what your agents know about your data and your business. Manage it how? You can search it. You can tune it. You can endorse what's right, reject what's wrong, even adjust it in plain English. So if the AI thinks customer means anyone with an email address, I can say absolutely not, Kevin. Or George or Fred. Exactly. You control the knowledge layer and you can manage it. And that's what we're doing. And your users benefit from that context every time they ask a question. Oh, which means less re-explaining what revenue means, which table is correct, and why Q2 has that weird little situation. Your team gets the benefit of curated context without becoming professional AI babysitters. Finally, institutional memory without having to ask, who remembers why we did this? Want to try it? Click the link in the show description and sign up for the Ask-Y waitlist. Use code APH and the link will take you to the link. And they'll move you to the top of the list. Give your AI some memory, preferably better than ours. |  The Analytics Power Hour | |
StapeTim, we need everyone to mark their calendars for November 10th for a very special free conference from Stape. You have my attention. Stape is hosting Stape Relay. They're a free virtual event for technical marketers, analysts, and server-side tracking practitioners. And this isn't six hours of product demos. Nope. There are 18 practical sessions with speakers, including Simo Ahava, Julius Fedorovicius from Analytics Mania, Juliana Jackson, and more. Oh, that's a pretty serious lineup. I see many previous guests of the Analytics Power Hour on the speakers list. Yeah, absolutely. There's two different tracks. You can move between product focus sessions and the Analytics Power Hour. And you can also do a lot of different things. And broader strategy. Plus live Q&A, some swag, and even a certificate of attendance if LinkedIn credentials are your thing. Oh, yeah. And did we mention it's free? We did, but it's worth mentioning again. Click the link in the show description and register for Stape Relay, November 10th. You don't want to miss it. | The Analytics Power Hour |