Helix Sleep podcast ad on This Week in Tech (Video)

Helix Sleep sells premium mattresses and sleep products direct to consumers. This 3:01 mid-roll ad ran on This Week in Tech (Video), aired Oct 5, 2026.

TL;DR

  • Ad length: 3:01
  • Ad placement: Mid-roll (middle of the episode)
  • Audience type: Tech
  • Episode name: TWiT 1104: Real Gs Move in Silence Like Lasagna - An AI Data Center in Space?
  • Aired: Oct 5, 2026

Brand

Helix Sleep

Brand type

Home & Living

Audience type

Tech

Ad copy

eight or nine year old mattress and we said it's time to get a new mattress. So, Lisa and I did a little search. We found Helix. We are so glad we did. And you know what? If you haven't done it yet, fall is a really good time. Whether your current mattress is starting to sag, you know, so you get that back pain or it's jiggly, so you get motion transfer. Yeah. When you were 18, a water bed was fine. Okay. But no, you don't. You know, the dog jumps in the bed, you go, 'Ah, earthquake.' No, you need to sleep like a champ. And Helix makes it easy to find a mattress built around how you sleep. They have over 20 mattress models, but they make it easy to find exactly the right one. You take the Helix Sleep quizzes, which Lisa and I did. It matches you with the perfect mattress based on your personal preferences, firm, soft, what you know, what do you like? And then on how you sleep, on your back sleeper, front sleeper, what your sleep needs are. So, you put all that in there and then they tell you, 'Oh, this is the perfect mattress for you.' In fact, they did and we love it. But don't just take my word for it. Helix did a sleep study, a Wesper sleep study. They measured participants sleep performance after switching from their old mattress to a Helix mattress. Exactly what we did. And that, by the way, what they found was almost exactly what I found. 82% of participants saw an increase in their deep sleep cycle. That's the most important part of sleep where the cerebral spinal fluid comes up into your brain and just washes out all the little prions, all the junk, cleans it all out.

We know that that not only means you feel better the next morning, but also it's good for Alzheimer's. It's good for aging. I am getting I'm losing those cells. I cannot afford to lose any more brain cells. So, it's important that I get that deep sleep. Participants on average achieve 25 more minutes of deep sleep per night. And I would say that's almost exactly what I got. I get an hour or more every night now. And that is golden. Participants on average achieve 39 more minutes of overall sleep per night. And of course, Helix Sleep has all the awards, the, you know, tested and reviewed by the experts at Forbes and Wired. They deliver it right to your door. Free shipping in the US. They're made in Arizona on demand, so it's brand new. It's fresh. It smells great. And you can rest easy with seamless returns and exchanges. They call it their Happy with Helix Guarantee. It's a risk-free customer first experience, ensuring you're perfectly satisfied with your new mattress. We are. We love it. Go to helixsleep.com/twit for 20% off sitewide during the fall savings event offer. That's helixsleep.com/twit for 20% off sitewide. The offer ends October 5th. Now if you're listening after the sale ends, don't worry. They still have great deals. Check them out. helixsleep.com/twit. If I were you though, I'd go right now. Helixsleep.com because you deserve to sleep well tonight. helixsleep.com/twit.

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